Field notes
Short pieces from our practice on signup, activation, and conversion path work.
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Where Signup Paths Quietly Break
Most abandonment is not a dramatic wall—it is a series of small pauses. Here is how we look for them during a journey audit.
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Defining Activation Without Vanity Metrics
“Logged in twice” is not activation. A usable definition ties to the first outcome your product claims to deliver.
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Conversion Paths That Involve Sales
When a human closes the deal, the digital trail still matters. Mapping handoffs prevents prospects from repeating themselves—or disappearing.
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Reading Form Behavior on Korean Product Sites
Phone verification, address fields, and identity checks shape hesitation differently than teams expect when they only study English-market patterns.
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Preparing Your Team for a Journey Walkthrough
A short checklist so participants arrive with access, consent, and a shared understanding of what “success” looks like in the session.
