Where Signup Paths Quietly Break
Most abandonment is not a dramatic wall—it is a series of small pauses. Here is how we look for them during a journey audit.
Teams often hunt for a single broken screen. In walkthroughs, people more often stall at quieter moments: an unexpected password rule, a verification channel they cannot open at work, or a progress indicator that resets after an error.
During a Signup Journey Audit we timestamp those pauses. A three-second hesitation on a field label matters when half the sample shares it. A dramatic complaint from one participant matters less when others sail through the same step.
We also separate recovery from first-pass success. Someone who finishes signup after three support chats still “converted” in many funnels—yet the journey taught them the product feels fragile. Capture both stories if you want honest prioritization.
Bring your current funnel definition to the kickoff. If “signed up” fires on button click rather than confirmed account, every conclusion about abandonment will be tilted. A short Funnel Health Check before the audit can spare that confusion.